Just checked out the new Patagonia site. Not sure how long it’s been looking like this, but I know it had been a long time coming. Nice to see some attention’s been given to the site, and I’m groovin’ on all the little UI tweaks and tricks. I’ll have to pick up a couple of these posters soon, and hopefully one of these bad boys from Point Blanks, which is run by Chouinard’s son Fletcher.
I’ve been a Patagonia fan-boy for years and years, hoarding catalogs and making photo collages from their contents. Their stuff has always been pretty pricey, which has led many to label them “Pata-Gucci”… However, I still own every article of clothing I’ve purchased from them over the last 20 years (that I haven’t outgrown), so I’m pretty confident in saying I’ve pulled my money’s worth from them. You mostly get what you pay for when it comes to outdoor gear, (there are exceptions, yadda, yadda…) but anyway, I just thought it was worth noting the upgraded site.